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Aleene needed a thick glue that could not only hold her floral arrangements together, but last as well. And because she couldn’t find one that met her expectations, Aleene created “Glue d’Aleene,” which she began using in her classes. The tacky white glue became so popular that she started bottling and selling it, eventually modifying the name to Aleene’s Tacky Glue. She chose the gold bottle that is still used today to reflect the premium quality of its contents – the gold standard of adhesives – which has been the glue of choice for generations of crafters, hobbyists and households since its inception.